Audigent Hadron, formerly Audigent Halo, is a real-time data provider designed to enhance header bidding by offering advanced audience segmentation and identity solutions. This technology allows publishers to leverage first-party, contextual, and site-level data to enrich bid requests with targeted segments, thereby increasing the demand and pricing for their inventory.

Hadron ID operates without the use of third-party cookies, ensuring compliance with privacy regulations such as GDPR and CCPA. It integrates directly within the publisher’s stack, ensuring data remains secure and never shared externally. The system enriches real-time bidding (RTB) with detailed audience insights, improving bid volume and auction outcomes. This approach enables media buyers to target audiences more effectively across distributed publisher and SSP networks, driving better performance and revenue for both publishers and advertisers​​.

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