BritePool’s BPID identity solution addresses the challenges of a cookieless digital advertising environment and privacy regulations by creating verified identities based on consumer consent. It prioritizes privacy compliance with laws like CCPA and GDPR, offering consumers rewards for data sharing to build trust and increase opt-ins. This solution uses deterministic data for precise identity verification, ensuring accurate ad targeting and measurement. Collaborating with industry partners, BritePool integrates its system across the digital advertising ecosystem, enhancing its effectiveness and reach.