Carbon

Carbon RMP (Revenue Management Platform) by Magnite offers a comprehensive identity solution for digital advertising. It focuses on unifying audience data across various channels to enable precise targeting and measurement. Carbon RMP enhances the accuracy of audience identification through advanced data integration and management techniques. The platform is designed to comply with privacy regulations, ensuring data security and user consent. It supports a cookieless environment by leveraging first-party data and deterministic methods for identity resolution.

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