Cardlytics is a marketing technology company that provides card-linked marketing solutions, enabling advertisers to reach consumers through digital channels associated with financial institutions. By integrating advertisements into online banking platforms, mobile apps, and email notifications, Cardlytics allows marketers to engage with consumers in a trusted environment. The platform leverages purchase intelligence derived from actual transaction data, providing deep insights into consumer behavior and preferences. This data-driven approach enables precise targeting and more relevant ad placements, enhancing the effectiveness of advertising campaigns.

Cardlytics also offers the Bridg platform, a cloud-based customer data solution that supports onboarding, implementation, and technical support. This platform helps businesses manage and utilize their customer data for marketing purposes. Serving various industries such as retail, travel, entertainment, restaurants, and grocery, Cardlytics empowers businesses to leverage consumer spending data to drive their marketing strategies. Headquartered in Atlanta, Georgia, Cardlytics operates extensively in the U.S. and U.K., partnering with numerous financial institutions to deliver targeted marketing solutions that drive consumer engagement and increase sales​.