China Advertising Association

The China Advertising Association (CAA) has developed the China Advertising ID (CAID) as an alternative to Apple’s Identifier for Advertisers (IDFA). CAID allows advertisers to continue tracking user activities and delivering targeted ads without requiring explicit user consent, circumventing Apple’s App Tracking Transparency (ATT) rules. This initiative, backed by major Chinese tech companies like ByteDance and Tencent and supported by the Chinese government, has raised significant privacy concerns and could influence global privacy standards and regulations​

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