NBCUniversal offers robust identity services designed to enhance targeting, measurement, and engagement across their extensive media platforms. Their solutions include the NBCU ID, which integrates data from their TV networks, streaming services, and digital platforms to create a unified consumer identity. This enables precise audience targeting and measurement across all NBCUniversal properties. Additionally, the NBCU Audience Insights Hub leverages advanced analytics to provide deep insights into audience behavior, allowing advertisers to create highly targeted campaigns by combining first-party and third-party data sources.

Another key offering is NBCUniversal’s Contextual Intelligence, which uses machine learning to align ads with relevant content and audience segments, ensuring ad relevance and brand safety. They also provide Live Linear Dynamic Ad Insertion (DAI) technology, which allows dynamic ad placement in live streaming and linear TV content, targeting high-value audiences with precision across platforms like Peacock and other streaming services. These identity services are part of NBCUniversal’s strategy to offer marketers powerful tools for reaching and engaging consumers in a privacy-compliant manner, leveraging their vast media ecosystem to deliver impactful advertising​.