Zefr provides advanced contextual targeting tools that help brands and agencies ensure their ads are placed in suitable and safe environments across major video platforms like YouTube, Facebook, Instagram, and TikTok.

Zefr’s Context DMP™ offers an identity-less solution that enables brands to build video-level targeting sets based on unique content preferences. This platform leverages Human-in-the-Loop technology to combine human cognition with machine learning, capturing the nuances of video content beyond simple keyword analysis.

The solutions uses patented AI technology to score over 5 billion content types daily for brand suitability. This ensures that advertisements are placed next to content that aligns with brand values and safety standards. Their focus on integrating advanced AI, maintaining strict brand safety standards, and fostering industry partnerships makes Zefr a valuable partner for brands looking to optimize their video advertising strategies in a safe and effective manner.

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