Zeotap ID+ is a universal identity solution designed to provide a privacy-compliant mechanism for overcoming the challenges posed by the demise of third-party cookies and other platform identifiers. It aims to empower the marketing ecosystem with a stable, shared identifier that connects users across the digital marketing landscape, ensuring continued addressability in a cookieless future.

The solution links a Universal ID to every customer profile, enabling marketers to maintain addressability long after third-party cookies are deprecated, and is privacy compliant by design, having been built with European data protection standards in mind. Zeotap ID+ incorporates explicit user consent and ensures data protection through built-in tokenizations, and enables cross-platform activation across both web and app environments on mobile and desktop devices.

Zeotap ID+ is designed to be fully interoperable with other identifiers, maximizing reach and functionality, and scalable. Leveraging one of the world’s largest deterministic identity graphs, Zeotap ID+ has already integrated with over 60 leading European publishers.