A premium publisher's journey to redefining ad sales in the post-cookie era.
Problem
A prestigious news publisher with a 200-year legacy decided to tackle third party cookie deprecation head-on. They knew they needed to modernize how they interacted with users to boost ad revenue, marketing, e-commerce, and personalization.
So, they partnered with Prohaska Consulting to implement a cutting-edge identity solution.
Solution
Data Collection: We helped them set up a first-party tag to gather valuable data directly from their users.
Identity Framework: They adopted a system that captures both deterministic and probabilistic identity, giving them a comprehensive view of their audience.
ID Graph: This allowed them to connect user identities across different browsers and devices seamlessly.
Results
Over a 20% increase in open exchange revenues.
A 25% boost in audience scale for existing segments.
More than a 15% rise in connecting previously disconnected users.
A unified, reliable source of data for all their needs.
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