The Rebranding of News, How to Buy News Better
Date & Time
Description
Apr 18, 2024 01:00 PM in Eastern Time (US and Canada)
You can buy news better and more effectively reach your goals.
This webinar will present both recent and historic research as a background to outlining the steps that buyers can take to more effectively buy premium news audiences. And we’ll share perspectives from the leading industry trade group on how we can collectively move forward.
It’s a discussion you should not miss. Prohaska Consulting invites you to join us.
Speakers:
- Anthony Katsur, CEO, IAB Tech Lab
- Sarah Bolton, EVP Business Intelligence, Advertiser Perceptions
- Sheryl Goldstein, EVP Chief Industry Growth Officer, IAB
- Matt Prohaska, CEO & Principal, Prohaska Consulting
Webinar Registration
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