News
Talent Acquisition & Retention in the Competitive U.S. Market
This is the sixth and final chapter of a six-part series that covers how to enter the U.S. market. The U.S. ad tech and martech landscape is a digital frontier…
Read MoreGaining Traction: Marketing Your Solution in a Crowded Market:
This is the fifth chapter of a six-part series that covers how to enter the U.S. market. Standing out from the crowd in the fast-paced world of ad tech and…
Read MoreSpeaking the Same Language: Tone, Content, and Culture.
This is the fourth chapter of a six-part series that covers how to enter the U.S. market. Crafting a compelling message and compelling collateral is merely the first step in…
Read MoreKnow Your Battlefield: Compliance, Competitive Analysis & Positioning
This is the third chapter of a six-part series that covers how to enter the U.S. market. The U.S. ad tech market isn’t a playground – it’s a strategic battlefield…
Read MoreYour right to play. Understanding your fit in the U.S. market.
This is the second chapter of a six-part series that covers how to enter the U.S. market. Picture this: you’re a European ad-tech or mar-tech firm, standing at the edge…
Read MoreNavigating the U.S. Ad-tech & Mar-tech Landscape. A Six-Part Series.
This is the first chapter in a six-part series that covers how to enter the U.S. market. Imagine trying to navigate the New York City subway system blindfolded while juggling…
Read MoreIntroducing ProNews Collective, Powered Exclusively by Index Exchange
Prohaska Consulting Launches ProNews Collective, Powered Exclusively by Index Exchange, to Drive Revenue and Support Quality News Publishers New collective of high-quality news publishers creates a new opportunity and…
Read MoreAnnouncing Our New Partnership with Permutive to Drive Revenue for Publishers
Permutive and Prohaska Consulting unite in an exclusive partnership to supercharge data-driven revenue growth for publishers April 24, 2024 – London & New York: Permutive, the audience platform that helps…
Read MoreProhaska Consulting Announces “The Rebranding of News” Initiative
New research shows 76% of the industry agrees it’s safe for brands to advertise in legitimate news environments, but 1 in 3 U.S. advertisers have blocked news entirely. Initiative aims…
Read MoreOur new partnership with Snowflake to help publishers and marketers
Prohaska Consulting to be one of the first global digital marketing and sales consulting partners for Identity and Attribution & Measurement category New York, NY – September 25, 2023. Prohaska…
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