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News

Talent Acquisition & Retention in the Competitive U.S. Market

This is the sixth and final chapter of a six-part series that covers how to enter the U.S. market. The U.S. ad tech and martech landscape is a digital frontier…

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Gaining Traction: Marketing Your Solution in a Crowded Market:

This is the fifth chapter of a six-part series that covers how to enter the U.S. market. Standing out from the crowd in the fast-paced world of ad tech and…

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Speaking the Same Language: Tone, Content, and Culture.

This is the fourth chapter of a six-part series that covers how to enter the U.S. market. Crafting a compelling message and compelling collateral is merely the first step in…

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Know Your Battlefield: Compliance, Competitive Analysis & Positioning

This is the third chapter of a six-part series that covers how to enter the U.S. market. The U.S. ad tech market isn’t a playground – it’s a strategic battlefield…

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Your right to play. Understanding your fit in the U.S. market.

This is the second chapter of a six-part series that covers how to enter the U.S. market. Picture this: you’re a European ad-tech or mar-tech firm, standing at the edge…

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Navigating the U.S. Ad-tech & Mar-tech Landscape. A Six-Part Series.

This is the first chapter in a six-part series that covers how to enter the U.S. market. Imagine trying to navigate the New York City subway system blindfolded while juggling…

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Introducing ProNews Collective, Powered Exclusively by Index Exchange

Prohaska Consulting Launches ProNews Collective, Powered Exclusively by Index Exchange, to Drive Revenue and Support Quality News Publishers   New collective of high-quality news publishers creates a new opportunity and…

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Announcing Our New Partnership with Permutive to Drive Revenue for Publishers

Permutive and Prohaska Consulting unite in an exclusive partnership to supercharge data-driven revenue growth for publishers  April 24, 2024 – London & New York: Permutive, the audience platform that helps…

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Prohaska Consulting Announces “The Rebranding of News” Initiative

New research shows 76% of the industry agrees it’s safe for brands to advertise in legitimate news environments, but 1 in 3 U.S. advertisers have blocked news entirely. Initiative aims…

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Our new partnership with Snowflake to help publishers and marketers

Prohaska Consulting to be one of the first global digital marketing and sales consulting partners for Identity and Attribution & Measurement category New York, NY – September 25, 2023. Prohaska…

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