The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
News on one of our clients, The Trade Desk, posted in AdExchanger The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace…
Read more