Perspective
Crumbling cookies broke marketing measurement. But good science and common sense are fixing it.
Recent IAB research suggests that marketers know they need to update their measurement strategy, but 66% are not taking any meaningful action to do so. A new generation of vendors…
Read MoreProhaska Perspectives, Summer 2022
As a rule, summer is a period of much-needed downtime in our industry; a chance to take a pause and prep for the inevitably frenetic race to the end of…
Read MoreThere’s No Time Like the Present to Address the Cookieless Future
When Google announced that it was kicking the can further down the road with 3rd-party cookies,it was no surprise. Anyone who follows the Privacy Sandbox, its struggles to find a workable alternative,…
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