News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


Bios

Caryn Klein

Caryn Klein is Prohaska Consulting’s Global lead of Research, Attribution and Measurement. Her role is to scale our global research practice through thought leadership and a focus on innovation in attribution and measurement, as well as the development of research solutions to improve clients’ business performance.       In 2018, Caryn founded Empire Insights, a strategic…
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Bios

Rachel Pasqua

Rachel Pasqua is Prohaska Consulting’s Chief Marketing Officer and Global Lead, Client Marketing. She is a results-driven exec with a track record in turning good companies into better brands with market positioning, strategy, and product initiatives. A versatile leader and builder of high-performance, cross-functional teams, she has helped many prominent agencies and startups accelerate from…
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Bios

Dayna Moon

Dayna Moon is a 17-year veteran in the digital marketing space. In her current role as the VP, Global Client Strategy and Earned Media, she is focused on creating strategic solutions to support growth across Prohaska Consulting’s global services and verticals. She also spearheads all press engagements and earned media. Prior to her current role,…
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Bios

Dave Mountain

Dave is a senior marketing and advertising director with deep experience. His recent client work is for DCO projects and email optimization. Dave also runs our owned and social media, and manages the Identity Partner List project. In over two decades in the field, Dave has directed thousands of digital campaigns. His teams produce ads…
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Bios

Felicia Hand

Felicia Hand has worked for Prohaska Consulting for over 7 years. Starting as a “Gal Friday” assisting in anything needed, she is now the Director of Finance and heads the AR/AP department. With a background in Travel, she also coordinates the logistics for the Team worldwide. Felicia worked for International Meeting Services (IMS, Inc.) where…
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Bios

Makenna Smith

Makenna works on the Operations team at Prohaska Consulting to help streamline business practices and implement process improvements that capture the best value for clients. She provides support for client strategy, sales development, HR, payroll, & operations. She also collaborates on special projects as needed. By combining the ability to spot patterns and trends with statistical and coding proficiencies, she adds value across the board for internal…
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Bios

Michael Ouellette

Michael Ouellette is SVP, Marketer, Agency, & Tech Strategy, based in Boston and leading the team delivering on all buy-side client engagements, including running Prohaska’s Paid Media efforts. Michael brings 25 years of digital experience from Valueclick, OwnerIQ, Crealytics, and his own firm, VIO Media.
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Bios

Erin Yasgar

Erin Yasgar has spent the last 20 years at the intersection of technology and brands and 6+ years with strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting. Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on to…
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Bios

Craig Steger

Craig has worked on more than 65 client projects at Prohaska Consulting, but first dove into the world of digital media as a deal implementation manager at AOL in 2000. Since then, he has worked the next twenty years in the digital media space with a focus on digital advertising operations, where he has extensive experience…
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Bios

Glenn Spoto

Glenn Spoto is Prohaska’s first CFO, SVP Global Investor Client Strategy, joining its New York headquarters. Spoto leads the Finance, HR, and Legal teams at Prohaska while overseeing the firm’s growing Investor client practice, helping Private Equity and Strategic investors with M&A Due Diligence and portfolio company assistance. Spoto most recently spent four years at…
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