SUCCESS STORIES

Clients choose us for very specific skills to solve challenges.

A small sampling of our successes.

There's a vast array of specific services we provide and many reasons why clients choose to work with us.  Here are a few brief stories of what happened when they did.

 

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Global Media Measurement and optimization platform

a leader in CTV measurement verification, needed to identify key CTV publishers to enhance both scale and quality of their inventory certification.

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Well-known health marketing platform

A health marketing platform was expanding into programmatic advertising and needed to increase demand for their data through a custom DSP.

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large healthcare digital media company

A first-party data strategy to elevate a health information ad platform’s competitive positioning, driving programmatic revenue across North America.

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prestigious Push platform publisher

Prohaska's Magnify Publisher Development team expanded sales coverage, successfully onboarding top-tier publishers across North America and Europe.

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Leading AGENCY HOLDING COMPANY

A multi-pronged plan to reinforce a US-based holding company’s market position and ensure regulation precise alignment within EMEA.

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Top Music Video Streaming Platform

We revamped their internal systems and helped build a custom data platform that integrated AI-driven insights and campaign dashboards for their first-party data.

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Leading Independent Full Service Ad Agency

The agency wanted to dominate the mid-range data-enabled media scene but faced hurdles with manual operations and outdated automation. 

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National Consumer Home Services Company

We conducted a media agency of record search process that consolidated media planning and buying from five different agencies to a single new media AOR.

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Global Financial Services Company

Leveraging our technical expertise and market knowledge, we created a high-level strategy and roadmap for the Client to enter 3 new markets

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Global Consumer Package Goods Brand

We identified the Client's current and future media needs so we could recommend a creative / DCO vendor to streamline the creative process.

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Global Mobile Telecom Provider

We identified which potential acquisition target (from the Client's shortlist) would be the best fit for the Client's product offering and made recommendations.

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Prestigious Digital Publisher

A 200-year-old news publisher teamed up with Prohaska Consulting to revamp their ad game. By switching to first-party data collection, they boosted their ad revenue by over 20%. This transformation turned them into a data-driven powerhouse, setting a new standard in ad sales.

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National Consumer Package Goods Brand

We created a new data-first media strategy to enable a shift from mass marketing to addressable and personalized messaging.

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Healthcare Focused Ad Tech Company

Client wanted an in-house media activation so we found a partner to help them activate at scale with HIPAA compliance. We also identified new roles to be added within the company after in-housing the DSP

In this world where every brand is a publisher and every publisher is a brand, Prohaska has proven operational expertise to not only understand the complexity, but to thrive in it, to execute, and to succeed.

Bill Stratton
Global Industry GTM Lead, Media, Entertainment & Advertising
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